The best way to explain is that it is similar to wholesale buying to save on shipping as well as possibly getting a specific members photocard without having to buy 384 albums or trading (keep in mind you may not always get your preferred member).
It is organized by a group order manager, who handles the buying of merchandise from the online store, collecting payment, packaging, and shipping of the items to those who join.
The process of ordering and shipping merch can be complicated to some, especially on foreign websites or apps. That is why fans find the most efficient and less expensive way of purchasing merch can be through a group order.
More often than not, your go managers don’t earn anything from it other than the fact that they want to help people. Sometimes a go manager will host in order to win a fan call, but you are getting benefits from that as well such as cheaper photocards. Remember to be kind to your go manager and thank them for all the hard work they are doing for you!
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